A great example of how companies, especially great big ones can’t hide from angry consumers anymore. This is a music video produced by a musician who simply tells his story of having his prized guitar broken by the baggage handlers at United Airlines. Of course the song and video was inspired by the fact that United took no responsibility nor offered any compensation for the damages. But, through the viral power of a very well done video, that changed.
From the performer, David Caroll’s personal website:
“In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didn’t deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say “no” to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world.”
Song #2
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