Ecropolis has been chosen by Dr. Pete Hilgartener to launch a new business with an exciting mission, to educate people on how to create lasting transformations in their lives. Dr. Pete is a Leesburg based Chiropractor, his wife, Lolin, is a nutritionist. Dr. Pete and Lolin and their practice have already helped hundred of people improve their health, not from just a chiropractic stand-point, but overall health and well being. I’m particulary impressed with Dr. Pete’s good heart and energy and have seen first hand and heard from his clients about how their health and outlook on life has changed as a result of thier time spent at Dr. Pete’s practice.
Dr. Pete released his first book last year, “The Secrets of How to Feel 20 Years Younger in 90 days or Less,” which is already underway towards becoming an underground viral success. As part of Dr. Pete’s new initiative, we are going to market the book as a free enticement for allowing Dr. Pete to share his information and build a following.
Ecropolis and Dr. Pete worked together to develop a simple roadmap… a strategy for success. I’m writing this post as the sun rises on phase 1 of the plan. What I would like to convey by this post is that as of now, we have no premonition as to how successful our efforts will be. From here, it’s a clean slate. We’re launching a new website on a brand new domain name, designyourultimatelife.com. As of this post, no one knows about it. In fact, just today I am hooking up our Google Analytics account so we can begin to measure our success. As part of the innaugural launch of this business, we’ve also planned and scheduled an intense two day workshop called, “Create Your Best Year Ever“, which we are marketing to draw followers, help us build a platform for creating video content that may become products or made into promotional material, and lastly to potentially raise some needed cash. The website is the gateway to event, the place to get information, to register, and to pay.
Here’s a simple outline of the process and where we’re at.
- Create our mission statement for the venture and the event and begin to build marketing copy around that mission.
- Shoot and edit a short video with Dr. Pete explaining our event.
- Build a website that serves as a landing page for marketing the event and gaining registrations. The website features the video.
- Seed the website with some relevant blog postings to build keyword density and give us syndication hooks.
- Create a series of creative advertisements for both web-based usage and physical distribution.
- Create SEO accounts, i.e. Twitter, Facebook, YouTube, LinkedIn, etc.
- Upload our video to every web destination accepting free video.
- Design an email template and begin sending emails to our personal sphere’s of trusted connections.
- We’re already forged some strategic partnerships that will allow us to expand our sphere into our partner’s trusted connections.
- Our primary market right now is local to Dr. Pete so our last step will be to hit the street with physical handbills and flyers going out to businesses and anywhere else we can get eyeballs without spending a lot of cash.
As of now; Saturday, January 30, 2010, we are working on Step 5. In the next couple of days the advertisements will be ready for review. I hope that you will take the time to return to this page to see how the project is coming along and most importantly, I’ll be using this as a case study to demonstrate a process, and also to continue to perfect it. For that reasons all comments are welcomed!
To see the website, go to www.designyourultimatelife.com
