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Apr 7
Your Best Year Ever
Jan 30
Ecropolis has been chosen by Dr. Pete Hilgartener to launch a new business with an exciting mission, to educate people on how to create lasting transformations in their lives. Dr. Pete is a Leesburg based Chiropractor, his wife, Lolin, is a nutritionist. Dr. Pete and Lolin and their practice have already helped hundred of people improve their health, not from just a chiropractic stand-point, but overall health and well being. I’m particulary impressed with Dr. Pete’s good heart and energy and have seen first hand and heard from his clients about how their health and outlook on life has changed as a result of thier time spent at Dr. Pete’s practice.
Dr. Pete released his first book last year, “The Secrets of How to Feel 20 Years Younger in 90 days or Less,” which is already underway towards becoming an underground viral success. As part of Dr. Pete’s new initiative, we are going to market the book as a free enticement for allowing Dr. Pete to share his information and build a following.
Ecropolis and Dr. Pete worked together to develop a simple roadmap… a strategy for success. I’m writing this post as the sun rises on phase 1 of the plan. What I would like to convey by this post is that as of now, we have no premonition as to how successful our efforts will be. From here, it’s a clean slate. We’re launching a new website on a brand new domain name, designyourultimatelife.com. As of this post, no one knows about it. In fact, just today I am hooking up our Google Analytics account so we can begin to measure our success. As part of the innaugural launch of this business, we’ve also planned and scheduled an intense two day workshop called, “Create Your Best Year Ever“, which we are marketing to draw followers, help us build a platform for creating video content that may become products or made into promotional material, and lastly to potentially raise some needed cash. The website is the gateway to event, the place to get information, to register, and to pay.
Here’s a simple outline of the process and where we’re at.
- Create our mission statement for the venture and the event and begin to build marketing copy around that mission.
- Shoot and edit a short video with Dr. Pete explaining our event.
- Build a website that serves as a landing page for marketing the event and gaining registrations. The website features the video.
- Seed the website with some relevant blog postings to build keyword density and give us syndication hooks.
- Create a series of creative advertisements for both web-based usage and physical distribution.
- Create SEO accounts, i.e. Twitter, Facebook, YouTube, LinkedIn, etc.
- Upload our video to every web destination accepting free video.
- Design an email template and begin sending emails to our personal sphere’s of trusted connections.
- We’re already forged some strategic partnerships that will allow us to expand our sphere into our partner’s trusted connections.
- Our primary market right now is local to Dr. Pete so our last step will be to hit the street with physical handbills and flyers going out to businesses and anywhere else we can get eyeballs without spending a lot of cash.
As of now; Saturday, January 30, 2010, we are working on Step 5. In the next couple of days the advertisements will be ready for review. I hope that you will take the time to return to this page to see how the project is coming along and most importantly, I’ll be using this as a case study to demonstrate a process, and also to continue to perfect it. For that reasons all comments are welcomed!
To see the website, go to www.designyourultimatelife.com
Craps Lessons
Dec 27
Learn the basics of playing the popular casino game of craps from the game instructor at the Las Vegas Hilton.
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Here’s a list of all of the websites that we’ve found that allow you upload a video for free. There are more out there; please post comments and let us know so we can add them to the list. Niche websites are welcome.
2. Blip.tv
3. BoFunk.com
4. eCorpTv.com
5. Esnips.com
6. GUBA.com
8. Kewego.com
10. LiveVideo.com
11. MegaVideo.com
12. Motionbox.com
13. Myspace Videos
14. Photobucket.com
15. Revver.com
16. Spike.com
17. Stickam.com
18. Tangle.com
19. Ugoto.com
20. VCasmo.com (video with slides)
21. Veoh.com
22. Viddler.com
23. video.yahoo.com
24. vidilife.com
25. YouTube.com
26. zoopy.com
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| March 25, 2010 | ||
| 12:00 pm | to | 1:30 pm |
Ecropolis will be live, on location at the Stanford School of Business to webcast a special presentation given by Mr. Heath on Thursday, March 25 from 12:00 to 1:30 PM ET
Chip Heath is the Professor of Organizational Behavior in the Graduate School of Business at Stanford University. Chip will cover topics from both of his books:
Made to Stick: Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Chip answers these questions and will discuss the six principles of sticky ideas: simplicity, unexpectedness, concreteness, credibility, emotions and stories. These “naturally sticky” ideas spread without external help in the form of marketing dollars, PR assistance, or the attention of leaders
How to lead a SWITCH
Why do some big changes happen easily while many small changes prove impossible? The answer hinges on some of the most fascinating findings in psychology. Building on this research, Heath will reveal a simple, 3-part framework that will help you change things in tough times, whether the change you seek is at work, at home, or in society. All of us have things we want to change—in our families, our businesses, and our communities. But where do you start? And don’t people resist change? This program will explore some reliable ways to make change efforts stick.
This live webcast will also include synchronized presentational materials as well as live chat, to be moderated by Verne Harnish, CEO of Gazelles, Inc. and executive education firm in Ashburn, Virginia that provides services and training to the executives of fast growth companies, worldwide.
Tweet this Post!| February 18, 2010 | ||
| 12:00 pm | to | 1:30 pm |
Ecropolis will webcast Jeff Jarvis’s presentation LIVE from New York on Thursday, February 18th at 12:00 noon-1:30 pm ET (US)
Jeff blogs about media and news at Buzzmachine.com. He is also an associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism
In talks around his book, What Would Google Do?, which has been featured in BusinessWeek (cover story), Inc., Newsweek, Forbes, CNBC, The Daily Beast, and Library Journal, Jarvis has unpacked the strategic and operational principles that have underpinned the Google’s phenomenal success and applied them outward. In talks, he provides an indispensable manual for survival and success.
Jarvis underscores how critical it has become to see the world as Google sees it. “The question we ask is about thinking in new ways, solving problems with new solutions, facing new challenges, seeing new opportunities, and understanding a different way to look at the structure of the economy and society and how we relate to each other,” says Jarvis.
He explains how businesses can grow and prosper in what he calls our “new Google century” by following such laws as:
MANAGE ABUNDANCE, NOT SCARCITY
MAKE MISTAKES WELL
GIVE UP CONTROL
GET OUT OF THE WAY
LOW PRICES ARE GOOD (FREE IS BETTER)
DON’T BE EVIL
Tweet this Post!| January 21, 2010 | ||
| 12:00 pm | to | 1:30 pm |
Geoff Smart is Chairman & CEO of a management assessment firm for CEOs and investors, which he founded in 1995.
Geoff Smart solves every manager’s #1 problem: making hiring mistakes. The stories and advice Geoffrey Smart presents, draw from some of the most extensive research, interviews and experiences ever assembled on the topic of talent management: Why most managers are terrible at hiring. How to generate a source to locate the right candidates. What to look for in choosing the right candidate. How to sell the ideal candidate on accepting the job at your company. The session includes a significant amount of audience interaction including live demonstrations of the interview techniques, audience realtime Q&A, and simple “takeaway tools and templates” to help attendees maximize financial performance and their own career success.
In their instant New York Times best seller Who: The A Method for Hiring, Geoff Smart and Randy Street interviewed over 20 billionaire entrepreneurs exclusively for the book (a record) to collect their best advice and stories on the topic of hiring and hiring mistakes. The largest statistical study every done on this topic was conducted with the University of Chicago’s Steve Kaplan, which revealed some startling findings about types of candidates who succeed and fail, and simple, practical solutions are presented. The book is a New York Times Bestseller, Wall Street Journal Bestseller, USA Today Bestseller, and was ranked the #1 bestseller of all books on Amazon. Over 20 CEOs have endorsed Who.
Tweet this Post!| October 23, 2009 | to | October 25, 2009 |
Ecropolis has been selected by Normandy International for website hosting and back-end maintenance and webcast support for www.bmf09.com, the official website of the Bermuda Music Festival, Quincy Jones and Friends. Normandy International has distinguished itself as a pioneer in developing new means of distribution for networks, celebrities, music promoters and sponsors. Bermuda Music Festival will prove to be a testament Ecropolis’s ability to execute on innovative online video strategies. In the case of Bermuda Music Festival, Ecropolis will support three webcasts leading up to the actual festival. These webcasts will be hour-long interviews between Rock Neuman, the promoter for the festival and three of the high-profile artists featured at the festival, including Quincy Jones, Erykah Badu, and John Legend. Normandy International is also coordinating with artists and promoters to possibly webcast select performances from the music festival itself. Normandy established a relationship with the innovate steaming platform service provider, LiveStream.com to provide the encoding and content delivery to a global audience. Ecropolis has worked closely with the producers of the festival and the Livestream.com staff to insure successful webcasts.
FOLLOW UP: Quincy Jones webcast from his home in Las Angles, California. The interview content with Quincy Jones has great historical value and created some great initial buzz and excitement about the upcoming festival. Hundreds of users logged on live with hundred more logging in post interview to watch the archive. The delivery over LiveStream was flawless with fantastic stream quality delivered using rtmp h.264 Adobe Flash technology.
Tweet this Post!Lisa Amore, of Amore PR did an amazing job of providing a sound bytes via Twitter to the hundreds of Twitter followers of @bmf09.
Ecropolis will Webcast Jim Collins, Author of “Good to Great,” from the 2009 Gazelles Growth Summit
Aug 10
| October 20, 2009 | ||
| 9:30 am | to | 12:30 pm |
Ecropolis will webcast Jim Collins – author of “Good to Great” and his most recent, “Built to Last“ from the Gazelles Fortune Small Business Growth Summit in Dallas, TX.
People, Strategy, Execution, Cash — Jim Collins, the #1 business thought leader of our time, will anchor the Summit with a four hour workshop covering his latest discoveries in studying “gazelles” which were able to both survive and thrive in turbulent times. And his latest research indicates that turbulent times will likely be the norm for the rest of our business lifetime, so you better know how the best have done it in the past. Jim’s ideas will span all four key decisions.
Several hundred viewers are expected to tune into this live event. There will be a live chat session in tandem with the speaker, moderated by, Verne Harnish, CEO of Gazelles, an executive education firm in Ashburn Virginia that provides resources for fast growth companies.
Tweet this Post!Jim Collins delivered a rich three hours to a conference audience of approximately 500 executives as well as a group of about 100 local business schools students. Ecropolis saw to it that Jim Collins was streamed live to at least 1000 other executives, globally. Ecropolis streamed live using Flash encoder over a platform called Livestream.com. Because of the importance of this event, Ecropolis brought in a satellite internet truck that remained on standby, if the hotel’s bandwidth had faltered we were able to make an immediate, seamless cutover. We received positive reports from the 4 corners of the globe. Thanks to the Livestream.com platform the even was ready for on-demand viewing within an hour of completion. This was of particular importance because we were only allowed to show the archived stream for 24 hours.