| March 25, 2010 | ||
| 12:00 pm | to | 1:30 pm |
Ecropolis will be live, on location at the Stanford School of Business to webcast a special presentation given by Mr. Heath on Thursday, March 25 from 12:00 to 1:30 PM ET
Chip Heath is the Professor of Organizational Behavior in the Graduate School of Business at Stanford University. Chip will cover topics from both of his books:
Made to Stick: Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Chip answers these questions and will discuss the six principles of sticky ideas: simplicity, unexpectedness, concreteness, credibility, emotions and stories. These “naturally sticky” ideas spread without external help in the form of marketing dollars, PR assistance, or the attention of leaders
How to lead a SWITCH
Why do some big changes happen easily while many small changes prove impossible? The answer hinges on some of the most fascinating findings in psychology. Building on this research, Heath will reveal a simple, 3-part framework that will help you change things in tough times, whether the change you seek is at work, at home, or in society. All of us have things we want to change—in our families, our businesses, and our communities. But where do you start? And don’t people resist change? This program will explore some reliable ways to make change efforts stick.
This live webcast will also include synchronized presentational materials as well as live chat, to be moderated by Verne Harnish, CEO of Gazelles, Inc. and executive education firm in Ashburn, Virginia that provides services and training to the executives of fast growth companies, worldwide.
