| November 17, 2009 | ||
| 12:00 pm | to | 1:30 pm |
Ecropolis will be webcasting Robert Cialdini – “Author of Influence: The Psychology of Persuasion” from the ASU (Arizona State University), Phoenix, Arizona on November 17, 2009, 12:00PM ET.
With more than two million copies sold worldwide “Influence” has established itself as the most important book on persuasion ever published. Robert Cialdini, Ph.D explains why some people are remarkably persuasive and how you can beat them at their own game. You’ll learn the six psychological secrets behind our powerful impulse to comply, how skilled persuaders use them without detection, how to defend yourself against them-and how to put those secrets to work on your own behalf. Whether you are a mere consumer of someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing.
Extensive training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the field of persuasion, compliance. Influence has been listed on the New York Times Best Seller List. Fortune Magazine lists Influence in their “75 Smartest Business Books.
Several hundred viewers are expected to tune into this live event. There will be a live chat session in tandem with the speaker, moderated by, Verne Harnish, CEO of Gazelles, an executive education firm in Ashburn Virginia that provides resources for fast growth companies.
FOLLOW UP: This event was a fabulous success.: from the production and stream quality to the level of audience interaction and moderated discussion; everything went perfectly. The material presented by Dr. Cialdini was well worth the small cost of this webcast. We saw attendance and participation from business executives from around the world. The entire webcast was available on demand within ten minutes of wrapping up thanks to the server-side archiving capabilities built into the CDN platform Ecropolis is now partnered up with.
